Press monitoring – and even complex competitive intelligence services – might be required in such strained market competitive situations, when within the same segment numerous participants, under the same conditions carry out their activities with the same profile and target the customers.  

It is also important if the market is entered by several, foreign and capital-intensive companies and they are intending to capture customers from a power position. 

Information related to the characteristics of products or the knowledge about the capacity, plans and human resources of the manufacturing company is vital for the preservation of competitiveness. For example when in the ownership or decision-making bodies of the competitors of a given market such personal changes take place, which indicate future changes.

Similar problems arise when the competitor is laying off or announces hiring intentions and indicates such competencies, which refer to product development or restructuring, or maybe from the side of the competitor company intrusion is detected via human resources.