Strategic planning, corporate fusions and acquisitions – Competitive intelligence is able to provide the decision-maker with data and information stating how attractive the targeted company is and what kind of restructuring is required for the establishment of the market competition situation.

Restructuring, privatisation – The obtained information points out operating and incorrect processes and helps to establish real values.

Entry to new markets – The obtained competitive market information provide the user with detailed analysis about market participants operating in the given environment, furthermore about the value of their products and in the case of the entry of a new market participant the expectable threats of the previous market participants and they also point out the opportunities. 

Marketing planning – They point out why were the products of the competitors successful or unsuccessful among the users and consumers. Marketing planning may be information resource for the production of new products and ideas.

HR-strategy planning, hiring – Continuous analysis of the decision-makers, leaders and labour situation of the competitor and monitoring of its hiring and laying off. It may provide information for the grounding of our planning or might report resources about the actual plans.

Pricing - CI-projects offer the opportunity that the user can always be one step ahead of actual pricing of the competitor with respect to maturity period and terms and conditions, furthermore also with respect to actual gross prices and give information about the spending structure of the competitor.